Message from the Managing Director

Our Goal is to deliver win-win solutions that optimise business performance through novel access approaches and improved patient-access to medicines. We focus particularly on life-threatening diseases in emerging markets where there is diverse affordability among the patient population and business opportunities require customised access solutions.

We are committed to providing excellence in client service and our access strategies are based on comprehensive research and market expertise, including stakeholder engagement methodologies, economic modelling and a range of decision-making frameworks.

Our Approach is based on the ethos that sustainable access to medicines solutions require effective collaboration with all relevant stakeholders: industry, governments, healthcare professionals and patients.

In the last year, our priority markets have been in Asia and Africa, where we have worked to develop access solutions for high-priced therapies, simultaneously improving business performance for our clients, (the majority being top 10 Pharma companies).

Our Vision for 2010 is to ensure our geographic coverage and range of services continue to benefit patients and businesses in markets where access to medicines is an increasingly important strategic issue.



NOREEN PARSONS BSc (Hons) (Pharmacy), MSc (Marketing), MBA
Managing Director

About Noreen Parsons »

Prior to her appointment as Managing Director for Health Access Strategies, Noreen spent 20 years within the Pharmaceutical industry and has been successful in various senior positions including European Business Director, Global Marketing Director and Access to Medicines Director. Under her leadership, Health Access Strategies deploys teams of specialists with extensive field experience for the development of customised access solutions.